Big and small things (lists of visual extremes) - A reference for creative ideas & Product Categories linked to Visual Word Association. For creative idea development

Extreme nouns - Ingredients for Advertising ideas - Copyright 2009.

Indexed by creative strategy, advertising propositions & product types, this book uses an original technique for use in advertising art direction, copywriting, story telling, mind mapping, word association, advertising campaign ideas, advertising analogies, creative idea generation, campaign development, advertising creative, adverts, logo development, advertising strategy and execution of ad ideas. It discusses advertising product types, creative strategies, brainstorm technique, art direction reference, creative strategy, award school students, creative inspiration for art directors and copywriters, concept development, tag lines, advertising extremes and visual execution.

Lists are Categorized within this book by such heading as things as Big and Small as well as Bright, Dark, Calming, Stressful, Catch, Escape, Clean, Dirty, Comfortable, Uncomfortable, Communicate, Lost, Found, Conveinient, Life, Death, Hot, Cold, Long, Short, Male, Female, Sharp, Blunt, Rich, Poor, Thick, Thin...etc just to name a few. A total of 180 pages or content with over 18 months of research and cross referencing.



	Bigt and small, fast and slow, long and short, nerdy, cool, quirky nouns - A reference - indexed by Extremes & Product types • 5,000 extreme ingredients to trigger creative ideas • Development & execution of existing concepts • Tangible word association for fresh creative ideas • Ideal for Advertising and story telling big, small, biggest, smallest, fast, slow, long, short
	"Word association resource breakthrough" .......S Flynn - BMF National Advertising Agency of the Year 08 "It's gold! All the hard work is done for you" ..........K Hoskins - Channel 10, Sydney