Extreme
nouns - Ingredients for Advertising ideas - Copyright 2009.
Brainstorming
advertising, comedy, storytelling and logo ideas.
Visual Communication is used to demonstrate the benefits of products,
to tell stories and to teach. To recognize common visual language we
need to use common visual associations. For example, if we see an image
of a dinosaur we associate this with big, or if we see an image of a
pin we associate this with small or sharp. This ebook is indexed by
Advertising Extremes and Product types, providing 1000's of visual nouns
that are associated within extreme categories and product types.
By using 'Extreme nouns' for comedy ideas we enhance the visual communication
within the story. For example, if you are communicating 'biggest' you
need a noun that demonstates 'biggest' to visually express this.
Development
of great creative ideas often begins with a strong strategy or key message.
This ebook can help by providing tangible ingredients to deliver that
message. Within this book you will find over 5,000 (visual word
association triggers), indexed by extreme propositions and product
types. (Extreme nouns - ingredients for creative advertising ideas)
is a word association reference breakthrough, taking you one step closer
to great communication. Unlike a dictionary or thesaurus, 'Extreme nouns'
is a tangible and unique brainstorming reference, specifically designed
for creative idea development. This word association ebook provides
essential ingredients to kick start and develop visual ideas for logos,
print and TV campaigns, comedy sketches and storytelling through analogies.
Indexed by creative strategy, advertising propositions & product
types, this book uses an original technique for use in advertising art
direction, copywriting, mind mapping, word association,
advertising campaign ideas, advertising analogies, creative idea generation,
campaign development, advertising creative, adverts, logo development,
advertising strategy and execution of ad ideas. It discusses advertising
product types, creative strategies, brainstorm technique, art direction
reference, creative strategy, award school students, creative inspiration
for art directors and copywriters, concept development, tag lines, advertising
extremes and visual execution.
