We communicate fresh ideas by building on what we know.
Comparing something new to something recognized.

Extreme nouns are the recognized visual word associations we need for new ideas.
A Tangible Brainstorming reference for the creative industry.
Indexed by Extremes & Emotions, Advertising Strategy & Product types.

• 5,000 ingredients to illustrate visual ideas
• Less time on research - more time on creative
• Develop & execute concepts more efficiently
• Practical word association tool for creative ideas
• Mix ,match and combine nouns for new solutions

"This is too good not to share"
Sarra Collins - Sydney Award School Student 2009

"I salute you for this great tool"
Hisham Kharma - Creative Director - Lowe - Egypt

"...was totally inspired by your book"
Ryan Mcdougall - Copywriter - Canada

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