• 5,000 ingredients to trigger visual ideas
• Less time on research - more time on creative
• Develop & execute concepts more efficiently
• Practical word association tool for creative ideas
• Mix ,match and combine nouns for new solutions
• Use analogy to illustrate ideas as per above
• Discover obvious and obscure visual relationships
• Expand on existing strategies and 'first thoughts'
• Print individual pages as required for briefs 

"I salute you for this great tool"
Hisham Kharma - Creative Director - Lowe - Egypt

"was totally inspired by your book"
Ryan Mcdougall - Copywriter - Canada

"This is too good not to share"
Sarra Collins - Sydney Award School Student 2009