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A
Tangible Word Association Tool Thesaurus
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(Creative = Constructive, originative...)
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Creatives - Writers - Teachers - Students |
"I
salute you for this great tool" "...was
totally inspired by your book" "Great e-book. I've been in the marketing business for 12 years and it one of the most interesting and usefull tools I've come across. Good on ya"
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| Extreme nouns - Ingredients for Advertising ideas - Copyright 2010. This book is indexed by propositions, extremes, opposites and product types. It provides 1000's of nouns to communicate and develop visual ideas. Development of a great creative idea often begins with a strong strategy or key message. This ebook can help by providing tangible ingredients to deliver that message. Within this book you will find over 5,000 (visual word association triggers), indexed by extreme propositions and product types. This word association reference breakthrough takes you one step closer to great communication. Unlike a dictionary or thesaurus, 'Extreme nouns' uses word association to provide tangible triggers tor communicate of visual ideas rather than simple providing another clever alterative word. For example in my book, biggest/smallest would be associated with (giant, moon, planet, the beatles, afro etc, through to the opposite end of the spectrum -pigmy, bonsai tree, pin etc. Any of these words can then easily be translated and used within an advertising campaign to demonstrate the proposition (biggest or smallest) in relation to a product. This ebook to will assist in brainstorming of advertising and logo ideas. Indexed by creative strategy, advertising propositions & product types, this book uses an original technique for use in advertising art direction, copywriting, mind mapping, word association, advertising campaign ideas, advertising analogies, creative idea generation, campaign development, advertising creative, adverts, logo development, advertising strategy and execution of ad ideas. It discusses advertising product types, creative strategies, brainstorm technique, art direction reference, creative strategy, award school students, creative inspiration for art directors and copywriters, concept development, tag lines, advertising extremes and visual execution. Extreme nouns - Ingredients for Creative Advertising ideas - Copyright 2010. |
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