Extreme
nouns - Ingredients for Advertising ideas - Copyright 2009.
This book is indexed by Advertising Extremes, opposites and Product
types, providing 1000's of nouns to communicate and develop visual ideas.
Development
of great creative ideas often begins with a strong strategy or key message.
This ebook can help by providing tangible ingredients to deliver that
message. Within this book you will find over 5,000 (visual word
association triggers), indexed by extreme propositions and product
types. This word association reference breakthrough takes you one step
closer to great communication. Unlike a dictionary or thesaurus, 'Extreme
nouns' uses word association to provide tangible triggers tor communicate
of visual ideas rather than simple providing another clever alterative
word.
For
example in my book, biggest/smallest would be associated with (giant,
moon, planet, the beatles, afro etc, through to the opposite end of
the spectrum -pigmy, bonsai tree, pin etc. Any of these words can then
easily be translated and used within an advertising campaign to demonstrate
the proposition (biggest or smallest) in relation to a product.
This
ebook to will assist in brainstorming of advertising and
logo ideas. Indexed by creative strategy, advertising propositions
& product types, this book uses an original technique for use in
advertising art direction, copywriting, mind mapping,
word association, advertising campaign ideas, advertising analogies,
creative idea generation, campaign development, advertising creative,
adverts, logo development, advertising strategy and execution of ad
ideas. It discusses advertising product types, creative strategies,
brainstorm technique, art direction reference, creative strategy, award
school students, creative inspiration for art directors and copywriters,
concept development, tag lines, advertising extremes and visual
execution.
