Nouns indexed by extreme categories to help with mind mapping of ideas
Over 5,000 nouns that are Indexed by Product types, Extremes / Emotions / Strategies / Propositions, Associations & Interactions. Print one page, or use multiple pages to trigger your ideas in mind mapping. Find a multitude of ideas and executions for strategies and tag lines. In conclusion, a great tool for mind mapping and brainstorming new ideas.
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The pages in the book are divided into contradictions and opposites, such and biggest smallest or longest shortest. One way to use the book is to use nouns on each side of the page spread. This can lead to some very unexpected ideas. Shown below is a small sample of the content from the spread ‘biggest smallest’ and ‘hottest coldest’.
Ingredients (nouns) for advertising ideas (extremes)
A reference tool to save you time in research and increase efficiency in brainstorming. This allows you lots more time to be creative in such things as mind mapping, comedy, copywriting and art direction.
Art Director & Creative Writer reference for mind mapping. Brainstorming for visual communication. Indexed by Extremes & Emotions, Advertising Strategy & Product types. • 5,000 ingredients to trigger and help map your ideas • Less time on research – more time on creative • Develop & execute concepts more efficiently • Practical word association tool for creative ideas • Mix, match and combine nouns for new solutions • Use analogy to illustrate ideas as per above • Discover obvious and obscure visual relationships • Expand on existing strategies and ‘first thoughts’ • Print individual pages as required for briefs during mind mapping of ideas
We communicate fresh ideas by building on what we know. By comparing something new to something recognised. ‘Extreme nouns’ could be described as nouns are related to extreme propositions such as ‘biggest smallest’ or ‘longest tallest’. A tangible brainstorming reference for the creative industry. Indexed by Extremes and emotions, advertising strategy and product types.
Take longer lunches!
Save time on brainstorming
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